Courses & Booking

2011 Workshops

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Training workshops for independent schools

Jules Murray, Director of School Training Workshops has coached, trained and mentored over 3,000 customer-facing employees and their sales leaders to enable them to achieve sustainable increases in their customer satisfaction and ultimately sales conversion results.

School – Making a Performance of it: This workshop, led by Jules Murray, was rare for its excellence, its relevance and most of all for the fact that an environment was created in which the participants could genuinely learn and openly share good practice and the many challenges that we face daily in our work in recruitment and admissions. I had to tear myself away. I learnt so much and found the whole experience energizing and inspiring. Jules is a true facilitator and an excellent communicator.

Felicity Blake
Deputy Head, Development
The King's School
Ely - Cambridgeshire

Workshop: How to Market your School

Marketing is the management process responsible for identifying, anticipating and satisfying
needs profitably.

Chartered Institute of Marketing

How does your school currently view marketing?

One more onerous task imposed on administrators? A distasteful activity which is not relevant to educating children? Or does it consider a marketing program essential to creating a viable and successful educational establishment?

School marketing is applying the principals of integrated marketing used successfully in business to the increasingly competitive environment of Independent primary and secondary education.

This one day workshop includes:

  • What is Marketing and Why it matters?
  • Internal & External Marketing
  • Building a winning marketing program
  • Goal objectives, strategies and tactics
  • SMART goals
  • SWOT analysis of your school
  • 7 P’s
  • Being different makes a difference
  • Reaching out to new parents
  • Effective Communication
  • Websites and Electronic Communication
  • The importance of First impressions
  • Hows your Customer Service?

How to Market your School

Cost per delegate - £249.00 + vat Price includes refreshments, lunch and course handouts.
Limited numbers (6 to 12 delegates per course) to maximise learning

Date Venue Cost Per Person (ex VAT) Notes
01/02/2011 Hilton Hotel, Edinburgh £225.00 Book Now!
15/03/2011 Hilton Hotel, Bristol £249.00 Book Now!
17/03/2011 Hilton Hotel, Kensington £249.00 Book Now!
17/11/2011 LONDON Kensington £225.00 Book Now!